“Buy the truth and sell it not.”
– Proverbs 23:23



Pursuing truth in the 21st century requires a focused eye of discernment and a well-tuned nose for manipulation. One of the most subtle forms of manipulation in today’s internet environment is the fallacy of alleged certainty, the opinionated bully on the playground of truth.

While scripture charges us to “test all things, and hold fast to what is true,” alleged certainty talks over the conversation with public opinion:

“’Everybody knows‘ that’s a conspiracy.”
“‘Of course‘ the (Palestinians, Israelis, or Russians) are behind it!”
“’Obviously‘ they’re making things up as they go.”
“’Clearly‘ they’re targeting civilians.”
“’Why would you even question‘ the science / the narrative?”

These statements are common in propaganda, politics and advertising. They require little effort, while taking command of emotions and opinion. We need to learn to ask, “Who is everybody, and how do they know?” Or to calmly point out, “Well, it’s not obvious to me.” Or “I’m asking the question because it’s an important one to ask, and I’m not satisfied with your reasoning.”

When an influencer tells you day after day, “Of course they’re lying! Everybody knows they’re lying! Obviously they’re lying!” you will eventually begin to believe they’re lying – whether they are or not. Don’t be taken in by unscrupulous opinion shapers. Too much is at stake. Ignore the bullies and do your own research.

“Just the facts, ma’am. Just the facts.”
Columbo